Rohit is an Internet Marketing Consultant who contributes to multiple websites on topics of SEO, Social Media, and Digital Marketing Strategy.

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How to Sell Your Online Business for Dummies

All of us in the Internet Marketing world want to make millions of dollars. Whether it’s the allure of Silicon Valley success stories from the late 90’s or just the allure of not working in some stuffy office, there is always that hope of making it “big” and “balling out of control” with riches made on the Internet.

Silicon Valley - Ehrlich
Silicon Valley is a popular show on HBO that gives people a taste of the “tech world” life.

Today, I’m going to tell you exactly how you can sell your online business.  If you build a successful business and are looking for an exit strategy, these bullet points below will help you cash out, and cash out big.

Cashing Out and Exiting from Your Internet Business

The layman may not understand that virtual property such as websites, blogs and online businesses are worth money but we web owners know better. There comes a point in every web owner’s life when they want to move on to greater and better things or just diversify their online presence into something which might be potentially more fruitful and interesting. At this point they will sell their website but it is not as easy as it sounds. More than a few steps go into it and they are detailed below.

  • Never underestimate the value of your website. It probably provides products and services to a niche or has local significance so it can be worth just about anything that someone will pay for it and more. If you need a calculating gauge then you can write down your earnings , minus the possible costs and then multiply that number with two or twelve depending on how much of a fan following or readership you have.
  • It is irresponsible and even heartless to give the operating object of your hard work to a web entrepreneur who either lacks the technical expertise to run it efficiently or does not understand its significance as an online business or as intellectual property. Take your time and maximize your gains by choosing an entrepreneur who can carry on your work and find it fruitful and rewarding in the process.
  • Even before you start looking for a new owner for your brainchild, gather all traffic related statistics that you can because they are instrumental in deciding the kind of price you are going to get. These will include anything from shares to likes, visitors, countries that use the website, local and global page rankings, search engine positions and so on. The higher your rate, the more money you can demand because all these can be translated into hardcore revenue.
  • If you have used basic hosting which did not provide you with a statistics package, you can invest in something like Awstats, or Webalizer that give updated stats and you can share them with interested parties or use these reports when you advertise (more on that later).
  • Make a point of gathering all accounts so that the new owner can get accurate estimates of what they can expect to earn and what their costs will be regardless of whether they are uploading new content or not. If they can keep up the kind of quality that you were providing before, they can retain your customers and also hope to expand the marketplace to create a greater following.
  • The best way to get a buyer is to look within your own local community first. There might be enthusiastic superstores which would be looking to expand online and add to your product catalog. You can even contact your suppliers and put forward a proposal of why having an online business would be great for their store or brand.
  • If you want a web entrepreneur who is passionate about selling online and if you do not want your website to simply be absorbed into a much bigger enterprise and forgotten about, there are a few places you can find them. Ebay has a section on buying and selling websites and there are plenty of online forums where there are potential businessmen looking for a business just like yours. They might incorporate either their own products or carry on with your suppliers. Some great forums where you can fish for suitable buyers are buymywebsite, BusinessBroker, BuySellWebsite, and eBizBrokers.  You can also go the private route and work with someone like Website Properties Online Business Brokers.


At some point you will find a worthy buyer and then you will need to negotiate back and forth to get your target price. Unless you have an extremely gracious person communicating with you, most buyers will point out flaws (especially in the data that you provide them) and will try to undermine the price. The most important thing to remember is to not show that you are in a hurry to sell or that you are desperate. It is a bit like playing poker.


Concluding a deal may not be as easy as they make it out to be. Bear the following points in mind so that you emerge as a winner and do not make any expected yet embarrassing mistakes.

  • Discuss the all-important issue of money transfer beforehand to avoid awkward conversation later on. Make sure you have an established understanding with the buyer preferably in the form of paper so that they cannot attempt to scam you by sending a smaller amount and so on.
  • Although you may not need to engage a lawyer if the party you are doing business with is reliable or reputable but it is essential you insist on basic paperwork which outlines the extent of your liability, the terms under which the deal was struck, agreed payment and so forth.
  • Being a new web owner is hard so you may find you are receiving calls and emails at all hours of the night asking for technical advice or help regarding the online business you have run for so long. This cannot be avoided at first but you will be better off by specifying a period of time during which you will be available so that you are not nagged or taken advantage of unduly.
  • Make a small package of supplier information, accounting information, receipts and bills and other useful tidbits for the new owners. This should also include all important email addresses and phone numbers. This will keep them from bothering you again and again.


After you have received a well-deserved injection of cash, you can then go about planning new and daring projects. It is best to stick to what you are good at or what you have experience excelling in but you could break free of online businesses altogether and start a travel blog or online diary if that is what floats your boat.

Tips for Choosing a Reputable Web Hosting Company

We previously talked about how your web host effects your SEO efforts.

Today, we’re going to delve a bit more into the topic and talk about how to exactly choose a good, reputable website host.

Beach Pic
Choosing a web hosting provider isn’t always a day at the beach.

Guide to Picking the Right Website Host

Acquiring server for your expanding online business website is analogous to moving from a petit apartment into a big house. However, the foundation of the house if strong will last longer. Similarly, this foundation for a website is provided by your web hosting company by the type of package they offer.

In other words, a web hosting company provides all the essential features that ensures a growing successful website. With an uncountable number of web hosting companies, it is very important for you to choose one that best suits your requirements.

Without a web host provider, your website is going to collapse at a point where it can’t handle too much traffic anymore. Conversely, a good webhost plan can bring in lots of benefits along with assisting your website such that it only grows more productive and profitable. Some of the most important features to be considered are:

  1. Check for availability: it is important to consider the up time offered by your server. All your efforts invested are futile if your website is not available online for users to visit. However, most of the web hosting companies promises an uptime of 99.9%, so this isn’t a big deal anymore.
  2. Best uploading method: consider the uploading managers like Cpanels. Those that takes your websites ages to upload could be a big turn off for the traffic.
  3. Back up services: if your webpage is not backed up regularly, this might result in loss of essential content or data from your webpage. Some good providers offers 24 hours daily back up plans to keep your webpage updated and safe.
  4. Customer services: while some companies only offer email assistance, which could be a huge problem in case there is a technical connectivity fault and you can’t even access the email feature. It is important to consider the company that offers a 24/7 toll-free call services too.
  5. Good reputation: before considering a good web hosting company, it is the best for you to go through the company’s reviews, this will not only help you decide better on basis of people’s experiences, but also shows the reputation and reliability of a company.
  6. Security: if your webpage involves financial transactions, you need to ensure the customers of the security that is offered by the server. Customers are often hesitant to make financial transactions or sharing personal information with the webpage with unsecured servers.

If you follow those six tips, you should be setting yourself up on a path to success – rather than a nightmare experience.

Related Content:

Interested in learning affiliate marketing?

Learn Over the Shoulder at

Affiliate U, or “Affiliate University,” is a program offered by long time marketer Tim Schmidt.

Tim Schmidt
The man behind Affiliate U, Tim Schmidt.

He’s a seven figure earner in the Affiliate Marketing space and has a lot of neat projects he works out.

He stops at nothing in his new over the shoulder course that teaches every single aspect of what he does when he builds revenue streams.

You can read his affiliate marketing blog to see what he’s been up to lately.  It’s a good read and he shares quite a bit of his life with everyone out there to really make a connection with his audience.

What is Affiliate Marketing?

This essentially is the action of selling other people’s products by using a website and some links.  When you read product reviews online, sometimes they have an affiliation with a vendor or two, or three, or more, and they earn revenues from any clicks that they produce from their site that end up going to the vendor site and making a purchase.  A perfect example is – Cool stuff for men.  This site earns a lot of commissions simply by linking to the products that the guys on the website review.  There is everything from fashion, to finance, to goofy things that you don’t need but will certainly find cool and entertaining.  The blog is written so first person that there are video reviews, like this one below, that are all over the site and on their official youtube page.  It’s quite  a hoot, and it’s a great example of how you can really just take an audience, captivate them, and show them products that they may or may not need, and help them make a buying decision. In some instances, they even give out coupon codes so people can really save money on things they purchase online.

You can also do affiliate marketing STRAIGHT from YouTUBE.  It’s a common trick that many people do, and you can just make video reviews and link people to websites right in the video description.

The ceiling is really high for anyone who is into affiliate marketing.  The industry is going to be $6.8 billion by 2020 according to many reports.  If you have the desire to create a website, and get pen to paper, connect with people, and just strive for greatness, then affiliate marketing could be a great career for you.

How Your Web Host Affects Your SEO

SEO can be affected by literally hundreds of potential factors but the quality of your web host is definitely among them and is a factor which cannot be overlooked if you want to reach that top place as far as search engines are concerned. Essentially, there are two ways which must be borne in mind which really affect SEO and they will be broken down in points.

  • If your web host is low quality and has given you the same IP address as a spamming site you will be guilty by association and your ranking will go low as well. You may also be blacklisted by the search engine and that is a difficult position to recover from. It will also mean all your hard work goes to waste when you have to shut the site down due to bad reviews or a inadequate response.
  • Secondly bad hosting can affect the reputation of your site if your site continually suffers from shutdowns and inaccessibility. If your customers or readers cannot get to you they will gravitate towards other websites which have better hosting and can stay online without the threat of technical failure.

If you are suffering from the above mentioned problems many other issues might also arise as a result. If your SEO firm or you have borrowed links from credible websites in order to improve your own reputation, those links will most certainly be withdrawn or nullified once the webmasters figure out you cannot keep your website up and running in a consistent fashion.

Any popularity or SERPs that may have occurred as a direct result of those links will be gone too and your website will suffer a huge blow especially if it wasn’t well established to begin with. The other thing which may most certainly happen is that you will be ignored or penalized by search engines.

Since it is search engines that you looking to please, this cannot mean good news. Penalization by a search engine is very difficult to bounce back from and you may need to change your URL at times in order to do so.

For best results opt for well known web hosts like GoDaddy which have a wide range of affordable and expensive hosting packages and that also provide additional SEO-related support. This way you can prevent hassle in the long run and keep your site looking good.

Go Daddy Offers the Best Web – COMMERCIALS

That’s right.  Their hosting is so-so, but their commercials and advertising campaigns simply ROCK.