Getting Links for Your Site

If you aren’t getting traffic to your site, it doesn’t matter how good the content and salesmanship is, there will be nobody there to buy anything. I talk a lot about SEO in posts like this one and why it is important to get your site optimized for search engine rankings.

One of the ways to shoot your site up the search engine results is by building links to your site, which is what I’ll cover in today’s post.

What is Link Building?

I have a friend who works in SEO services in Cleveland, Ohio who was kind enough to take a few minutes and give a little primer for my readers on how to go about building links to their site.

Link building is the process of acquiring or forming hyperlinks from other domains that point to your domain. For instance, right here where I link to, that’s building a link to them.

That, in a nutshell, is how it works. But how do you go about getting those links from other sites? One of the ways that a lot of SEO experts are using these days is by acquiring their own network of domains and using them as link farms to send links to their money sites. They call this a private blog network, or “PBN” for short.

Buying a lot of domains can be expensive, however, especially if they are strong sites that send out powerful link juice. Another method you can use is to buy links from people who own a lot of sites. There are a lot of sites out there where people sell their SEO services such as blog posts with links. You provide them with the anchor text you want and the URL you want it to point to, and they’ll take care of the rest. The price of the gig will vary depending on how powerful of a referring site it is.

You can also reach out to other site owners that are in your niche and do a link exchange with them. In this method, you are linking to them from your site, and they will link to you from theirs. This is helpful because the search engines value links from relevant sites, so if you make a connection with someone in the same industry it can be mutually beneficial.

Similar to that, you can reach out to them and ask to do a guest post. With this, you get to determine exactly what the content is, allowing you a little more control of the link’s relevancy.

There are a number of other ways to go about link building, but the above-mentioned methods are some of the more widely used ones. If money isn’t an object, building a PBN to have at your disposal to link to all your sites is the best bet. Following that, buying links through SEO gigs is probably the next best bang for your buck, since there are a lot of powerful services out there. After that, you can go with the inexpensive method of link exchanges and guest posts.

I hope this has been a helpful guide to getting relevant links for your site. As always, thanks for reading!

What Good Web Design Can Do For You

Following up on an earlier post where I talked about how to find a good web designer, today I’ll dig a little deeper into that topic to explain why it is such an important aspect for any web-based business or brand.

How Good Web Design Benefits You

I was speaking with a friend who is involved in web design Greenville SC and he told me that the biggest thing that a well-designed website can do is connect the brand to its audience. There are a number of ways that this is accomplished.

The first thing is making sure that the site is designed for humans. Yeah, it sounds simple enough, but it can’t be overlooked. This has to deal with the form and the function of the site. It means making the site easy to use and the reader not having to guess how to get from one area to the next.

This can be done by making sure the appropriate things are clickable. It also can be accomplished by having a well thought out structure that makes it easy to navigate, with a menu bar on the top or in the sidebar that is very intuitive that any reader should be able to figure out where to go to get what they are looking for.

Aside from making it easy to navigate and having clickable items, you also need to make sure that the site is readable. Choose a proper font type and size that is easy on the eyes. Don’t go with Comic Sans, it goes without saying. Choose a typography that is easy to the human eye. If you are selling a product or service that is geared towards an older generation, make sure the font is big enough for those with less than perfect vision.

Your web design should also play to the readers’ emotions. This is done by giving your brand a personality. Have little surprises in there that would catch the reader’s eye. After they place an order, have a thank you message. Greet them with an unobtrusive pop-up when they visit the site and recommend something that you think would be of interest to them. In the rare case that a link brings up a 404 error, edit that error message to something humorous that they’ll remember.

At the end of the day, you should be able to take a look at your site, as if you were someone else (a customer or a client) and ask yourself – would I stay on this site? Would I make a purchase? Does it look welcoming and pleasing to the eye? If it turns you off, it will turn off any other reader.

I hope that these tips give you a few ideas on how to make sure your site is designed well and helps you to better connect with your customers. I’d like to thank my friend from Greenville for imparting some of his wisdom with us, and I encourage you to check out his site linked above for some truly great web design services.

Advice from a Cleveland SEO Company

Following up on my earlier interview with an SEO expert that you can find on this page, I felt that there was a lot more to explore on this topic so I brought in another colleague to provide even more tips for those of you who are looking to grow your presence online.

Without further adieu, here are some more search engine optimization tips that you can use to grow traffic and build your brand.

Cleveland SEO Lends His Expertise

A friend of mine works at a Cleveland SEO company and was willing to stop by to impart some of his wisdom to my readers. While I’ve tackled subjects such as SEO earlier, I felt we should change gears slightly on this one to take a look at another aspect of your web presence.

The importance of social media for your website cannot be understated. What company out there today doesn’t have an identity on the different social media properties such as Facebook, Instagram, Twitter, Google+ and others? If you don’t have that kind of presence, you are lagging behind.

Why is that? There are many reasons. For one, it gives your customers and clients another avenue to reach you and interact with you. When someone has an issue or a question, they are not always going to look up your support phone number or email address. Ofen times these days, they may go directly to your Facebook page and send you a direct message, or do the same on Twitter.

Aside from making it easier for customers to reach you, it helps YOU reach the CUSTOMERS! There are so many different ways you can communicate through social media that are beneficial to your business. If you are having a sale or promotion, not everybody is signed up for your newsletter to get that news. If you put it out on your social media properties, you’ll get more visibility and capitalize more on the promotion.

If you are releasing a new product, opening a new location, offering a new service, etc., these kinds of announcements are perfect for communicating through your social media channels. Even if it is just to post a relevant meme, poll your readership on a topic that can help your business, get feedback, or anything else, there are so many different ways to communicate through these channels that help you connect with your customers and grow your brand.

Lastly, it can help with SEO. When you post a link to your site, perhaps you launched a new product and link to it in a Facebook update, that is a link to your site that is recognized by the search engines and can help you in rankings. It’s called social bookmarking and should not be overlooked.

These are just a few of the ways that paying attention to social media properties can help you grow your website and brand. I’d like to thank my friend from Cleveland for stopping by and sharing these tips with my readers – I hope it has been educational!

The Best Houston SEO I’ve Met

So as you guys know from my past blog updates, I’ve been talking to many people in the SEO space.  I talked about how I met Gorilla Marketing, which was very enlightening, as well as Micah, who was a Dallas SEO expert.  I really am thirsting for knowledge on the topic of growing my following here at Net Mesh, so I’m stopping at nothing to find out who knows their stuff, who can help me, and who I just should ignore.

What I’ve done lately is search for experts in certain cities.  A search for Houston SEO led me to today’s update, and I couldn’t be more excited to share it with you.  The company I was most impressed with is called Real Marketing Results, and the owner, Jamie Boudreaux, was very knowledgeable about everything marketing related.  When you are new to a concept, like I am, you need someone who can dumb down the talk and put all this industry terminology in simple terms.

Entertaining video, but I don’t do business with stoners!

That’s exactly what Jamie did.  You’ll find out first hand when you see the gorgeous website they offer, and all of the 100% FREE seo information that they have on the subsequent pages.  I found myself immersed in information that led me to spend a lot of time on the website.  Almost like a stalker.   (Or more like an information sponge, more like it.)

However, it didn’t end there.  When I was able to connect on the phone, that’s where the real educating went down.

Digital Marketing Services in Houston

This is perhaps what set them apart from other guys in the digital marketing field in Houston – they offer so much more than just SEO and traffic generation.  They offer web design, and looking at their site, if they can deliver anything nearly as brilliant as their site, you’ll get a site that is super clean looking and professionally done.  It’s really a game changer as your website is your companies business card.  Let’s face it, a bad website will turn me off, and a good one will turn me on to doing business with someone.  That’s just me, but I know I’m not alone in thinking that.

They also offer the services of a virtual assistant, and let’s face it, we could all use one of those. I  know I’m looking to expand my team and grow this blog into something more special, so having some dependable people on my team is obviously a clear goal I need to work on.

I’ll be updating everyone on things as I progress with my SEO efforts.  Hopefully I can report some good wins soon.  In the mean time, I’m going to be interviewing many people along the way.  Hopefully I do as well as I did here in Houston with finding the great guys at Real Results Marketing.

Learn Over the Shoulder at

Affiliate U, or “Affiliate University,” is a program offered by long time marketer Tim Schmidt.

Tim Schmidt
The man behind Affiliate U, Tim Schmidt.

He’s a seven figure earner in the Affiliate Marketing space and has a lot of neat projects he works out.

He stops at nothing in his new over the shoulder course that teaches every single aspect of what he does when he builds revenue streams.

You can read his affiliate marketing blog to see what he’s been up to lately.  It’s a good read and he shares quite a bit of his life with everyone out there to really make a connection with his audience.

What is Affiliate Marketing?

This essentially is the action of selling other people’s products by using a website and some links.  When you read product reviews online, sometimes they have an affiliation with a vendor or two, or three, or more, and they earn revenues from any clicks that they produce from their site that end up going to the vendor site and making a purchase.  A perfect example is – Cool stuff for men.  This site earns a lot of commissions simply by linking to the products that the guys on the website review.  There is everything from fashion, to finance, to goofy things that you don’t need but will certainly find cool and entertaining.  The blog is written so first person that there are video reviews, like this one below, that are all over the site and on their official youtube page.  It’s quite  a hoot, and it’s a great example of how you can really just take an audience, captivate them, and show them products that they may or may not need, and help them make a buying decision. In some instances, they even give out coupon codes so people can really save money on things they purchase online.

You can also do affiliate marketing STRAIGHT from YouTUBE.  It’s a common trick that many people do, and you can just make video reviews and link people to websites right in the video description.

The ceiling is really high for anyone who is into affiliate marketing.  The industry is going to be $6.8 billion by 2020 according to many reports.  If you have the desire to create a website, and get pen to paper, connect with people, and just strive for greatness, then affiliate marketing could be a great career for you.