Getting Links for Your Site

If you aren’t getting traffic to your site, it doesn’t matter how good the content and salesmanship is, there will be nobody there to buy anything. I talk a lot about SEO in posts like this one and why it is important to get your site optimized for search engine rankings.

One of the ways to shoot your site up the search engine results is by building links to your site, which is what I’ll cover in today’s post.

What is Link Building?

I have a friend who works in SEO services in Cleveland, Ohio who was kind enough to take a few minutes and give a little primer for my readers on how to go about building links to their site.

Link building is the process of acquiring or forming hyperlinks from other domains that point to your domain. For instance, right here where I link to, that’s building a link to them.

That, in a nutshell, is how it works. But how do you go about getting those links from other sites? One of the ways that a lot of SEO experts are using these days is by acquiring their own network of domains and using them as link farms to send links to their money sites. They call this a private blog network, or “PBN” for short.

Buying a lot of domains can be expensive, however, especially if they are strong sites that send out powerful link juice. Another method you can use is to buy links from people who own a lot of sites. There are a lot of sites out there where people sell their SEO services such as blog posts with links. You provide them with the anchor text you want and the URL you want it to point to, and they’ll take care of the rest. The price of the gig will vary depending on how powerful of a referring site it is.

You can also reach out to other site owners that are in your niche and do a link exchange with them. In this method, you are linking to them from your site, and they will link to you from theirs. This is helpful because the search engines value links from relevant sites, so if you make a connection with someone in the same industry it can be mutually beneficial.

Similar to that, you can reach out to them and ask to do a guest post. With this, you get to┬ádetermine exactly what the content is, allowing you a little more control of the link’s relevancy.

There are a number of other ways to go about link building, but the above-mentioned methods are some of the more widely used ones. If money isn’t an object, building a PBN to have at your disposal to link to all your sites is the best bet. Following that, buying links through SEO gigs is probably the next best bang for your buck, since there are a lot of powerful services out there. After that, you can go with the inexpensive method of link exchanges and guest posts.

I hope this has been a helpful guide to getting relevant links for your site. As always, thanks for reading!


Rohit is an Internet Marketing Consultant who contributes to multiple websites on topics of SEO, Social Media, and Digital Marketing Strategy.