How SEO Can Help Your Local Business

If you run any kind of business that serves customers in your area locally, you’re missing out if your local SEO game isn’t up to snuff. Today I’ll tackle exactly what local SEO is and how it can help you grow your business by leaps and bounds.

What is Local SEO?

Whenever I need some help in online marketing, I’m lucky to have friends in the business who are at the top of the game when it comes to these kinds of things. I was talking to a friend recently who works at the best Madison WI SEO Company and really knows his stuff.

He was talking about how his SEO business has grown a lot through doing local SEO for a lot of clients. Basically, anybody who runs a business that serves customers in their general area can benefit from this kind of search engine optimization.

How does it work? Think of this as an example: if you had some plumbing issues at your house, what do you do? You don’t go to the yellow pages anymore. You go to Google and type in “plumber (city name)”. The people who show up at the top of the search results are the businesses that have optimized their local SEO.


What are the benefits of this? For one, it gives probably the highest return on investment of any kind of online marketing. If someone is Googling about needing a plumber, they are doing so because they need those services now. They aren’t looking it up for educational purposes. It can lead to an instant sale.

You are connecting the customer to what they are looking for, where they are looking for it, at the exact moment that they are needing it. As long as the services you provide are of quality and your pricing is in line with the customer’s expectation, you should have a new customer right away.

Another thing that it does is gives more credibility to your business. Being the top result for your particular service in your particular municipality signals to the reader that these guys are the top in the industry for that particular area. If you can’t be found anywhere in the Google search results, you are an afterthought (if even that), and the customer’s money will go elsewhere.

These things can all be handled by a professional at the search engine optimization game. They can work on the on-page and off-page factors of your site to make sure it is best set up to appear at the top of the search results, as well as get it in other business directories such as Yelp and other similar business sites.

If you are a business owner and you aren’t managing your local SEO presence, you are missing out on a lot of easy sales. I can’t overstate the importance of this. I hope these tips from Madison, Wisconsin have been helpful (click here for more tips from another industry expert), and I’d like to thank him for sharing some of his insights for my readers. Now get out there and dominate your niche!


Rohit is an Internet Marketing Consultant who contributes to multiple websites on topics of SEO, Social Media, and Digital Marketing Strategy.