SEO can be affected by literally hundreds of potential factors but the quality of your web host is definitely among them and is a factor which cannot be overlooked if you want to reach that top place as far as search engines are concerned. Essentially, there are two ways which must be borne in mind which really affect SEO and they will be broken down in points.
- If your web host is low quality and has given you the same IP address as a spamming site you will be guilty by association and your ranking will go low as well. You may also be blacklisted by the search engine and that is a difficult position to recover from. It will also mean all your hard work goes to waste when you have to shut the site down due to bad reviews or a inadequate response.
- Secondly bad hosting can affect the reputation of your site if your site continually suffers from shutdowns and inaccessibility. If your customers or readers cannot get to you they will gravitate towards other websites which have better hosting and can stay online without the threat of technical failure.
If you are suffering from the above mentioned problems many other issues might also arise as a result. If your SEO firm or you have borrowed links from credible websites in order to improve your own reputation, those links will most certainly be withdrawn or nullified once the webmasters figure out you cannot keep your website up and running in a consistent fashion.
Any popularity or SERPs that may have occurred as a direct result of those links will be gone too and your website will suffer a huge blow especially if it wasn’t well established to begin with. The other thing which may most certainly happen is that you will be ignored or penalized by search engines.
Since it is search engines that you looking to please, this cannot mean good news. Penalization by a search engine is very difficult to bounce back from and you may need to change your URL at times in order to do so.
For best results opt for well known web hosts like GoDaddy which have a wide range of affordable and expensive hosting packages and that also provide additional SEO-related support. This way you can prevent hassle in the long run and keep your site looking good.
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