Following up on an earlier post where I talked about how to find a good web designer, today I’ll dig a little deeper into that topic to explain why it is such an important aspect for any web-based business or brand.
How Good Web Design Benefits You
I was speaking with a friend who is involved in web design Greenville SC and he told me that the biggest thing that a well-designed website can do is connect the brand to its audience. There are a number of ways that this is accomplished.
The first thing is making sure that the site is designed for humans. Yeah, it sounds simple enough, but it can’t be overlooked. This has to deal with the form and the function of the site. It means making the site easy to use and the reader not having to guess how to get from one area to the next.
This can be done by making sure the appropriate things are clickable. It also can be accomplished by having a well thought out structure that makes it easy to navigate, with a menu bar on the top or in the sidebar that is very intuitive that any reader should be able to figure out where to go to get what they are looking for.
Aside from making it easy to navigate and having clickable items, you also need to make sure that the site is readable. Choose a proper font type and size that is easy on the eyes. Don’t go with Comic Sans, it goes without saying. Choose a typography that is easy to the human eye. If you are selling a product or service that is geared towards an older generation, make sure the font is big enough for those with less than perfect vision.
Your web design should also play to the readers’ emotions. This is done by giving your brand a personality. Have little surprises in there that would catch the reader’s eye. After they place an order, have a thank you message. Greet them with an unobtrusive pop-up when they visit the site and recommend something that you think would be of interest to them. In the rare case that a link brings up a 404 error, edit that error message to something humorous that they’ll remember.
At the end of the day, you should be able to take a look at your site, as if you were someone else (a customer or a client) and ask yourself – would I stay on this site? Would I make a purchase? Does it look welcoming and pleasing to the eye? If it turns you off, it will turn off any other reader.
I hope that these tips give you a few ideas on how to make sure your site is designed well and helps you to better connect with your customers. I’d like to thank my friend from Greenville for imparting some of his wisdom with us, and I encourage you to check out his site linked above for some truly great web design services.